I am not so technical but I can atleast share my good experience.
I needed a blog with possiblity for ecommerce, with good reviews on Trustpilot I went for PROISP. Called up, nice and friendly sales agent, I felt that it was a honest man, he even recommended me to start with a cheap package and then upgrade if the need is there.
Now I am running my new site :)

All I need in one place! Best staff and best with excellent service.
I don't regret 1 bit that I left my prior hosting company, this has been an "Deluxe upgrade" choosing Pro ISP!
The GUI is 100% functional and integration with other services are excellent!
Looks gr8, which is important when you use the GUI daily.
Best of all, partner servcies with all you need services.

Very fast VPS-servers all based inside of Norway which gives European users a high speed connection for a good price.
Been using them for a year now and can reccommend the support they have on web hosting too.

You really need to fix the information about the prices PRO ISP deliveres. Its not 99$ in setup fee. Its more like 11$ first time in setup fee.
They have Cloudlinux, cPanel and Litespeed servers. Everything you need in a great host. And great service and people working there :)